The Olympus E-30 single-lens reflex digital camera is aimed at what are often referred to as “prosumer” users, who lie somewhere in between the casual consumer and the professional photographer. Prosumer photographers typically seek a little more control over the artistic process than is afforded by an entry level camera, but don’t necessarily have the need for bullet-proof ruggedness and top-of-the-line performance that would demand an expensive professional camera. This is the first time that Olympus has offered a digital SLR in this category, with the Olympus E-30 positioned between the company’s existing E-520 and E-3 DSLRs.

Olympus is looking to differentiate its new camera from other prosumer models such as Canon’s EOS-50D and Nikon’s D90 with the inclusion of some interesting in-body features that will appeal to artistic types. Perhaps the most unusual is a selection of “art filters” which are performed in-camera and considered when calculating exposure variables, with each of the filters bringing a different effect to the final image. There’s also a nifty multi-exposure function, and a “digital leveler” which helps ensure the camera body is properly oriented, keeping horizons level and perspective true.

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